In 2016, Mexican online retailer Mercadorama, founded by Ahmed Bautista, began selling a bomber jacket with a bold message of Mexican pride emblazoned in all capital letters on its back. The jacket, the brainchild of designer Anuar Layón, was meant to be a reminder to Mexicans around the world that their culture is beautiful and brilliant. But its arrival on the streetwear scene happened to coincide with the arrival of anti-Mexican rhetoric in the national conversation, giving the jacket’s message an unexpected lift.

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