Last night during its live coverage of Super Bowl LV, ESPN Deportes unveiled its new brand campaign, “Es Lo Nuestro” / “It’s Our Thing,” the first in the creative series that will run throughout the year and the first new brand campaign in 12 years for ESPN Deportes. ESPN Marketing worked with Mexico-based agency Pararrayos on the creative.

Produced by Blake Vaz. Read full article at espnpressroom.com